The person who specifies your lock is usually not the person who pays for it. The installer decides, and the installer cares about three things.
Callbacks
Every return visit costs a day of margin. A lock that installs in 40 minutes instead of 90 minutes wins more orders than a lock with one extra feature.
The kit
Does the box contain the right screws, the drilling template, the spindle for the door thickness, and a printed commissioning card? Missing parts are the most common reason an installer switches brand.
Support that answers in ten minutes
Not a portal, not an email in three days. A WhatsApp number that answers during installation hours is a sales tool.
What to put in front of an installer
One page: body standards supported, door thickness range, time to commission, spare-part lead time. Nothing about the app.
Takeaway
Win the installer’s afternoon and the brand follows.