In Almaty and Tashkent, the first three questions are almost always the same — and none of them is about the app.
1. Cold and dust
Winter temperatures reach −25 °C and summer dust is constant. The answer is not a marketing claim but a specified range: −25 to +85 °C on the electronics, and a keypad that survives grit.
2. Voltage stability
Mains fluctuations shorten the life of any charger-based product. Battery-powered locks with USB-C emergency input are more resilient than mains-powered video locks.
3. Service distance
If a part has to come from Guangzhou for every failure, the distributor’s margin disappears. Spare-part stocking commitments matter more than a 2 % price difference.
What sells first
In villa districts, entrance locks with cameras. In apartment blocks, fingerprint locks with a key backup — because the building intercom already provides the video.
Takeaway
Market entry is a service argument, not a feature argument.